We are a UK private limited liability company (“The Canny Company Ltd”, registered at DPC Accountants, Vernon Rd, Stoke-on-Trent ST4 2QY, United Kingdom, company registration no. 4856842) and we manufacture and sell pet products. We process Personal Data as a Data Controller on behalf of the Customer.
The Canny Company takes the privacy and security of individuals and their personal information very seriously and takes every reasonable measure and precaution to protect and secure the personal data that we process. We have robust information security policies and procedures in place to protect personal information from unauthorised access, alteration, disclosure or destruction and have several layers of security measures, including a SSL encrypted website and secure customer protected passwords.
The Canny Company Ltd follows all legal requirements to protect your privacy. For this reason, we collect and use personal data only as it might be needed for us to deliver to you our quality products, services and websites (collectively, our “Services”).
1.1. "Controller" means an entity that determines the purposes and means of the Processing of Personal Data.
1.2. "Customer" means a person or entity that is registered with The Canny Company Ltd to use the Services.
1.3. "Data Protection Laws" means all data protection and privacy laws and regulations of the EU, EEA and their member states, Switzerland and the United Kingdom, applicable to the Processing of Personal Data.
1.4. "GDPR" means the Regulation (EU) 2016/679 of the European Parliament and the Council of 27 April 2016 on the protection of natural persons with regard to the Processing of Personal Data and on the free movement of such data and repealing Directive 95/46/EC (General Data Protection Regulation).
1.5. "Personal Data" means any information relating to an identified or identifiable natural person.
1.6. "Processing" means any operation or set of operations which is performed upon Personal Data, whether or not by automatic means, such as collection, recording, organisation, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, blocking, erasure or destruction. "Process", "Processes" and "Processed" shall be interpreted accordingly.
1.7. "Processor" means a natural or legal person, public authority, agency, or any other body which Processes Personal Data on behalf of the Controller.
1.8. "Services" means any product or service provided by The Canny Company Ltd pursuant to The Canny Company Ltd Terms & Conditions ("T&C").
1.9. “Visitor” means any person that uses The Canny Company website.
2.0. “We”, “us”, and “our” refer to The Canny Company Ltd.
3. What information we Process
Generally, you control the amount and type of information you provide to us when using our website. The Canny Company Ltd collects both “Personal Data” and “Non-Personal Data” about you and will Process this data for the duration of the Services, as described in the T&C:
3.1. Personal Data
Customer information: identification and contact data (name, contact details, username, email address); billing information (credit card details, account details, payment information); organisation information (name, address, geographic location, area of responsibility), personal interests or preferences (including purchase history, marketing preferences and publicly available social media profile information); IT information (IP addresses, usage data, cookies data, online navigation data, location data, browser data).
At any time, you may log in and change this information, or remove it. You may decline to provide Personal Data to the Services, however, some of the Personal Data we ask you to provide, for example, your email address, is mandatory for a Service. If you decline to provide it, we may not be able to provide that service to you.
As a Visitor, you can browse our website to find out more about our Services. You are not required to provide us with any Personal Data as a Visitor.
3.2. Non-Personal Data
Browser and device information: location, device type, model, number, type of browser or operating system, the time and date of access, browsing activity, screen resolution, plug-ins, add-ons and the version of the Services you are using, and other information that does not personally identify you.
Information from your use of the Services and information from other sources: we may receive information about how and when you use the Services, store it in log files or other types of files associated with your account and link it to other information we collect about you. Also, we may obtain information about you from third party sources, such as public databases, social media platforms, third-party data providers and our joint marketing partners. This information may include, for example, time, date, browser used, demographic information, device information (such as device type, model, number, type of browser or operating system, IP addresses), location and online behavioural data (such as information about your use of social media websites, page view information and search results and links), actions you have taken, anonymous usage data, referring/exit pages and URLs, preferences you submit and preferences that are generated based on the data you submit and number of clicks.
4. Purposes of Processing
4.1. Service Operation
The Canny Company Ltd uses collected information for the operation of the Services, to maintain the quality of the Service, to provide general statistics regarding use of the Service, to promote and analyse the Services, to provide customer support and send information about the Services, to protect the rights and safety of Customers, third-parties and our own, to send customised informational or promotional content and provide suggestions according to marketing preferences, to ensure observance of our T&C and meet the legal requirements, to verify identity and provide information, manage payments, to understand demographics, Customer interests and needs, and other trends among users.
5. How we collect your information
5.1. Data provided by our Customers
You can unsubscribe from our newsletter by clicking on the unsubscribe link provided at the end of each newsletter.
5.2. Tracking technologies
5.3. Log Data monitoring
We may collect log data whenever you access our website or sign up to our newsletter. This data could include things like an IP address, browser type and version, the pages you visit on our website and other user statistics. When you access The Canny Company with a mobile device, log data may include the type of device, your mobile unique ID, the IP address of your device, mobile operating system and other mobile statistics.
5.4. Third-party services
6. Transferring to third-party companies
6.1. Sharing information
We may disclose Non-Personal Data for any purpose because this information cannot be used to identify you or another person.
7. Email communications & opting out
From time to time you may receive from us emails related to our Services. Based on the Personal Data that you provide us, we may communicate with you in response to your inquiries to provide the Services you request and to manage your account. We may also use your Personal Data to send you updates and other promotional communications. Every email will contain a link to be able to opt-out of receiving it. We may still send important messages regarding administrative matters, updates, disputes, and customer service issues that are required to provide the Services.
7.2. Opting out
If you no longer want to be contacted by us, you can unsubscribe directly from our newsletter or contact us directly to update or delete your data. We will retain personal information we Process on your behalf for as long as needed to provide our Services or to comply with our obligations.
8. Safety of your information
8.1. Data security
The Canny Company Ltd takes reasonable precautions, technical and organisational security measures to ensure a level of security appropriate to the risk, follows industry best practices in order to protect your Personal Data from any unauthorised or unlawful breach of security that leads to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of or access to Personal Data and to preserve the security and confidentiality of the data. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such precautions. By using our Service, you acknowledge that you understand and agree to assume these risks.
8.2. Customer responsibility
The customer is responsible for reviewing the information made available by The Canny Company Ltd relating to its data security and making an independent determination as to whether the Services meet Customer’s requirements and legal obligations under Data Protection Laws. Also, Customer is responsible for its secure use of the Services, including securing its account authentication credentials, protecting the security of Personal Data when in transit to and from the Services and taking any appropriate steps to securely encrypt or backup any Personal Data uploaded to the Services.
9. Data Protection
We reserve the right to monitor your data from time to time to make sure it complies with our TOS.
9.2. Security procedures
We take the security of your personal information seriously. When you submit your Personal Data to us, we use industry standard Secure Sockets Layer (SSL) encryption technology to guard your information. In addition, we have security procedures in place to protect our paper based systems and computerised databases from loss and misuse, and only allow access to them when it is absolutely necessary to do so, and then under strict guidelines as to what use may be made of the personal information contained within them.
Where a password is required to access certain areas of our website, you are responsible for keeping your password secure and confidential. Please do not share or disclose your password to any other person.
10. Links to other websites
11. Age of consent
By using the Service, you represent that you are at least 18 years of age.
12. Merger or acquisition
14. More about your information – your rights
We will securely retain your information for as long as is reasonably necessary and in accordance with applicable law. If you wish to submit a request that your data be deleted, please write to us at the address below. You have the right to receive a copy of the personal information that we hold about you.
As an alternative, you may contact us by either of the following means:
By Mail: Attn: Office of the Data Protection Officer, The Canny Company Ltd, Suite 455, 275 Deansgate, Manchester M3 4EL, United Kingdom
By Phone: +44 (0)161 706 0048
If you are still not satisfied with the outcome of your complaint, you may write to the Information Commissioner’s Office at the following address:
Information Commissioner's Office , Wycliffe House , Water Lane , Wilmslow , Cheshire SK9 5AF, United Kingdom.